Customer Strategy & Marketing

A consistent trait of businesses (whether public, private, not-for-profit or charities) which have enjoyed long-term success, is the presence of a clearly defined sales and marketing strategy, delivered by an effectively implemented and integrated sales and marketing plan.

What’s more, there’s a clear correlation between the long-term profitability of a business and the loyalty of its’ customer base.  In short, successful and profitable businesses have a clearly defined and loyal customer base with a sales and marketing organisation designed to build long-term sustainable business relationships.

Strategic Marketing Services

Your Strategic Marketing Plan is the foundation from which your successful sales and marketing plan and organisation is developed.

At Merranti, we work with you to review and, where appropriate, refine or develop your Strategic Plan.  Being clear on your value propositions is the start from which we build a clear perspective on the right customers for your business to target and the potential of the market open to you.  We then work in partnership with your leadership team to build a comprehensive sales and marketing strategy for your business covering the following areas as appropriate to your requirements:-

• Market & Customer Insight
• Sales & Marketing Tools & Processes
• Sales & Marketing Management
• Vision & Leadership
• Staff Recruitment & Induction
• Training & Development

Strategy into Action

Of course, even the best-developed strategy is nothing without an effective implementation plan.

We work with your leadership team to develop a clear customer acquisition strategy, profiling the key market sectors that will drive the growth of your business.  This market profiling exercise then gives the scope to devise the appropriate organisational structure to deliver your business growth objectives.

Unlike other consultancies, our engagement doesn’t end here.  To ensure effective implementation, we can support your sales and marketing teams in defining and strengthening their processes and systems to ensure regular progress reviews, keeping you in control of your plan, improve forecasting,  eliminating waste and improving conversion ratios.

Our processes also help minimise financial and operational risk when negotiating and accepting contracts or onboarding new customers.